AlMughtaribeen University AlMughtaribeen University

# Subject Credit Hours
1 Operation Management 3

5th Semester

2 Managerial Economics 3
3 Cost Accounting 3
4 Quantitive Methods 3
5 Business Law 3
6 Services Marketing 3
7 Consumer Behavior 3
# Subject Credit Hours
1 Management Information Systems (MIS) 3

 

6th Semester

2 Research Methodology 3
3 Management Accounting 3
4 Relationships Marketing 3
5 Advertising & Promotion Management 3
6 Retail Management 3
7 Marketing of Banking Services 3

 

Busi 312 Quantitative Methods for Business

Objective:-

The aim of this course is to introduce students to the use of quantitative tools for decision making in complex management situations. Practical and real cases will be examined.

Content:-

Topics to be covered includes: Decision Making Matrix, Decision Trees, Sensitivity Analysis, forecasting techniques, Statistical quality control techniques.

Econ 313 Managerial Economics

Objective:-

The purpose of this course is to provide students with a basic understanding of the principles of economic theory and analytical tools that can be used in decision making and problem solving in management.

Content:-

Topics include: Introduction to Managerial Economics; Role of the managerial economist, Demand: Concepts of demand; Theory Equilibrium and Determination of price; Exceptional Demand curves; Elasticity of demand; Forecasting technique, Cost analysis: Cost Concepts; Cost output functions, Economies of scale; Production analysis: The production function. Profit analysis: Profit maximization and planning; profit planning, Cost –volume-profit (CVP) relations; Break even analysis, Market structure and price determination;

Law 314 Business Law

Objective:-
This course aims at equipping the student with the rules of the commercial law that govern the business environment.

Content:-

Topics include: the principles of the law of contract, law of sale, law of agency and the rules of law that organize the companies and partnerships    

Syst 323 Management Information Systems

Objective:-

The objective of the course is to emphasize the fundamental premise that information technology’s primary role in the digital corporation is to provide business solutions in a dynamically changing environment.

Content:-

 Topics include: Information system in business, Competing with information technology, Electronic business systems: Functional Business systems, Cross-Functional systems, Enterprise business systems: CRM, ERP and SCM, Electronic commerce systems: Fundamentals & application issues, Information & Decision support in business

Busi 326 Research Methods for Business

Objective:-

The course aims at equipping students with an understanding of the research process, tools and techniques in order to facilitate managerial decision-making.

Content

Introduction to Business Research, Research Design and Data Collection, Sample Design, Data Analysis, Interpretation and Report Preparation

Mrkt 315 Consumer Behaviour

Objective:-

 This course aims at enabling students to understand the process of consumer behavior, the various external and internal factors that influence consumer behavior and to apply this understanding to the development of marketing strategy.

Content:-

 Topics include: Introduction to Consumer Behavior, Individual Determinants of Consumer Behavior, External Determinants of Consumer Behavior, Models of Consumer Behavior; Researching Consumer Behavior.

Mrkt 316 Services Marketing

Objective:-

 This course aims at enabling students to apply marketing concepts and principles to the unique challenges and opportunities of services marketing to create customer value.

Content:-

Topics are: Introduction to Services Marketing, Understanding Customers buying Considerations and Behavior, Services Marketing Mix, Marketing Applications in Select Service Industries

Mrkt 321 Advertising and Promotion Management

Objective:-

 The objective of this course is to provide an understanding of the basic principles of advertising management and to develop an understanding of the brand concept and the operational aspects of managing advertisement. Role of Integrated Marketing Communication in the Marketing Programme;

Content:-

 Process of Marketing Communication; Definition and Scope of Advertising Management; Determination of Target Audience, Advertising and Consumer Behavior; Setting Advertising Objectives Media Planning: Setting Media Objectives; Developing Media Strategies, Promotion concept, Promotion  Positioning

Mrkt 322 Relationship Marketing

Objective:-

The course aims to enable students to identify reasons why customers experience shortcomings between their expectations and their actual experience of a business, and suggest concrete solutions for improvement on this basis. A central theme in the course is the importance of creating loyal customers through relationship marketing.

Content:-

This course includes the development of Relationship Marketing, the Importance of Relationship Marketing, the scope of Relationship, customer relationship management, partner relationship management Marketing customer satisfaction, customer loyalty, customer retention

Mrkt 324 Retail Management

Objective:-

 This course is aimed at providing students with a comprehensive understanding of the theoretical and applied aspects of retail management.

Content:-

Topics are: Definition, importance and scope of Retailing; Evolution of Retail Competition, Information Gathering in Retailing; Retail Strategic Planning, Merchandise Planning, Buying and Handling, Retail Management Information Systems.

Mrkt 325 Banking Services Marketing

Objective:-

This course provides the students with the concepts of marketing of financial services; issues of marketing in the banking industry in local and in international contexts.

Content:-

Students, in this course, learn about principles of marketing banking services, analyzing banking services, purchasing behavior and its determinants, consumer behavior, banking marketing department, marketing environment of the banking service, developing and innovating banking services, pricing banking services, clients’ patterns and ways of dealing with them.